Last month, we touched on the 7 reasons tutors should be on Twitter. This week we’ll look at the 7 reasons your tutoring business should have a Facebook Page.
1. It’s easy.
Really, it is…promise. Facebook walks you through each step and before you know it your business logo is uploaded, your About section is filled in, and you’ve got a handful of “likes.” Remember this is your Facebook Business Page for building your tutoring business, so you’re not looking for any “friends” here, just “fans” who will “like” your Page. For tips on setting up your Facebook Business Page, check out Edit-Ability, Inc.
2. Your students are there.
Your students probably aren’t studying at the library, and if they are, most likely, they are on Facebook, too. Play on their field. This is a great game plan for staying connected with students and expanding your tutoring business. Get their attention or that of their parents. Your Facebook Page should introduce yourself and your services to new students, and enable your current students to refer you to others.
3. Your competition is there.
…and they have more “likes” than you. Facebook has become a popular platform for tutors, and some have even developed their own Facebook applications, such as StudyEdge. Check out your competition. Why do they have over 200 “likes” ? How do they advertise their tutoring services? Who is posting on their wall? What is being posted on their wall? Gain insight from other tutors as well as Facebook Insights to make your Facebook Page sparkle!
4. You can build a community.
Make this the stage for your virtual community. Share quality content with your supporters and provide opportunities for them to ask questions and give feedback. This content should be relevant to your students’ area of study and presented through various media – including videos, photos, links to articles or blog posts, helpful tips and quizzes. Keep your Page up-to-date, promptly respond to your students and offer them incentives and motivation. You need inspiration and so do your students! Check out this teacher’s motivational quotes. Why not share some with your students?
5. You can connect with your students outside of regular tutoring hours.
The learning doesn’t have to stop when the tutorial is over. Update your Page daily and provide your students with reasons to return. Remind your students that you’re always there to help. Post challenging questions or fun exercises on your wall. If you’re an ESL tutor, you might want to post some tongue twisters. If your students are having fun, their desire to learn will increase and they’ll want to study more frequently with you.
6. It’s good for search engine optimization (SEO).
You’ll be found in the big social media world! By posting rich content on your Facebook Page and using key words and phrases, you’ll start popping up in search results. Ideally, you want to appear in the first 100 results, otherwise you’re not going to be noticed. With a Facebook Page, you have countless opportunities to market your tutoring business, so choose your words wisely. Mention the subjects you tutor frequently as well as your qualifications, and your location. Boosting your SEO will also give you more traffic to your website and blog, and help you expand your business.
7. It’s an opportunity to improve your online presence.
Your online presence speaks volumes about you and your tutoring business! Facebook is the most popular social networking site in the world. An engaging Facebook Business Page is essential for improving your credibility as a tutor, highlighting your skills and qualifications and promoting your tutoring services. How many businesses do you know that don’t use social media? Probably none. Take your tutoring business seriously. Build it, grow it, nurture it. You are sharing your knowledge and expertise with your students. As an educator, you’re providing valuable services to others, so invest time in building an online presence. Your Facebook Page is only one aspect of this presence. Building your profile, developing your website, writing a blog, joining other networking sites and promoting engagement with your students are all important components of your online presence.
“Ok, so you have me convinced. Where do I start?”
I always like to get a bit of inspiration before starting something new. So check some of the other private tutors who’ve already got their Facebook Page up and running. This is a good one, and so is this.
Tutors Nirvana has loads of resources to help tutors bring their business online, connect with students, and bring a level of professionalism to their tutoring business. One of my favorites is the free online profile and searchable database, but accepting online payments comes in at a close second!