Why should tutors start tweeting on Twitter? Here are seven reasons to engage with Twitter.
1. It’s easy to get started!
Twitter is anything but complicated! You simply visit Twitter.com and sign up. It’s way easier than setting up a Facebook Business Page and that’s not even difficult. Like Facebook, Twitter is one of the social networking sites tutors should get involved with to grow professionally and to build their tutoring business. To set up a Twitter account, you’ll have to create a username, write a brief bio (160 characters or less), upload a picture of yourself or your business logo, and select a background design for your page. You might even want to personalize your Twitter background. Once you’ve got your tutor profile up, you’ll want to find out who you can follow. Remember there is no rule that says you have to follow your friends. Type in a few keywords for your areas of interest (e.g. tutoring, math, education, edtech), and you’ll be amazed at all the diverse users that pop up. If you’re interested in education technology, here are some great tweeters to follow. To help set up your account, check out this post from Social Media Today.
2. It’s an opportunity to share and learn from others!
Twitter is about tweets, retweets, mentions, favourites, hashtags, followers and following. In layman’s terms, it’s about reciprocity and communication. As a tutor, you have knowledge and insight that you can share with others. Perhaps, there is another guitar tutor out there that is struggling with song ideas. Share a link to a list of the best songs to teach amateur guitarists. Perhaps, you are a math tutor and just read an interesting article about making math fun for kids. Share the link to the article with your followers. Sharing is key to building online connections, but listening is just as important. Your tweeps know that caring is sharing and they’ll want to share their expertise with you. You might even want to retweet their tweets. You might even hear about some great tutoring conferences! Imagine being able to build a network of professionals with expert skills and knowledge. Imagine being able to shoot a question into the feed and having answers within minutes. Imagine being able to inspire another tutor with your wisdom. Twitter can facilitate this kind of sharing and learning. So, look, listen and share! And for all you tutors that are new to the world of Twitter here is a glossary of Twitter terms.
3. Tutoring is a different ballgame in other parts of the world!
With Twitter, you’ll be able to discover what your peers are doing in other hemispheres. Have you ever thought about taking your tutoring business overseas? Are you an ESL teacher tutoring in another country and want to find out what the game is like on home turf? The beauty of Twitter is that it isn’t bound by location. You can find out what is going on in the tutoring world at home or abroad. All over the world there is a push for higher education and this is acutely felt in Asia. Tutors are even gaining celebrity status.
4. Be the best tutor you can be!
Staying active on Twitter is an excellent way to network with other tutors. Think of it as a global staff room. You’ll be able to reflect on what you’ve been doing in your tutorials or the marketing of your business by reading about what others are doing. You might even want to follow some of your students. What makes them tick? Take into consideration their interests when you’re lesson planning. Mention that fascinating article they tweeted when you meet for your next tutorial. Engage with your students and build a rapport that will bring success to both of you!
5. Be on top of current events!
With Twitter you’ll stay in the loop when it comes to what’s going on in the world. Whether it’s the latest news or recent developments in education and technology, you’ll be informed and ready to engage with others in the feed or in real life. As a tutor, this will build your credibility and gain you respect from students and parents. Try making and following lists on Twitter, so you won’t miss a thing
6. Reach a different crowd!
Not all Twitter users are on Facebook, so you’ll be reaching a new group of experts with a different way of communicating. They’ll also take note that you’ve got a website and an online presence as a tutor because you’ll have a glowing Twitter bio. Use Twitter as a cross promotional tool to boost your business. As you develop your relationships on Twitter, you’ll be amazed at what opportunities might come your way. New students? New marketing techniques? New tutoring material? New possibilities!
7. Communicate, communicate, communicate
Expressing yourself in 140 characters or less is a great discipline. Even the best writers struggle with this one! Practice this art on Twitter. Why are you sharing this information (article, website, video, photo)? What is the main point? How can you persuade others to open your link? Being able to concisely express yourself will do wonders for your communication with your students and their parents. As a tutor, your job is to make the abstract understandable.
So, what are you waiting for? Set up that Twitter account today. Not sure who to follow? Start with us — Tutors Nirvana!